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13 July 2006

TED BookClub: The Long Tail

Longtail_coverThe Long Tail
By Chris Anderson
Published by Hyperion
256 pages | List price: $24.95

This month's TED Book Club mailing included a pre-publication copy of the book that's been generating so much buzz for the past year, The Long Tail. (It was published this week by Hyperion.) Several important things to say. First of all, despite the kudos I've received for this all year, the author is not me but "the other" Chris Anderson, the brilliant editor of Wired. Chris's stunningly powerful thesis is all here.... and it's much, much more than the original article that exploded around the web a couple years back. Some have described it as the key idea driving the Web 2.0 revolution, showing clearly how and why millions of new businesses and voices are flourishing in our new connected economy. It's one of those books that anyone remotely interested in business or marketing or communication in the Internet age just has to read.

Posted by Chris Anderson |

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  • Chris Anderson: The Long Tail

    Chris Anderson: The Long Tail
    Wired Magazine Editor Chris Anderson (not to be confused with TED Curator Chris Anderson) has expanded on the thesis in his original article to create a must-read book for anyone remotely interested in business, marketing or communication in the Internet age. It shows clearly how and why millions of new businesses and voices are flourishing in our new connected economy.

  • Daniel Gilbert: Stumbling on Happiness

    Daniel Gilbert: Stumbling on Happiness
    In one of the most brilliant pieces of science writing we've come across, Harvard Professor Dan Gilbert turns our ideas about happiness -- and ourselves -- upside down. Stumbling on Happiness isn't just profound. It's also unbelievably readable and funny. We urge you to give the book a try. It will change the way you think about yourself.

  • Cameron Sinclair: Design Like You Give a Damn: Architectural Responses to Humanitarian Crises

    Cameron Sinclair: Design Like You Give a Damn: Architectural Responses to Humanitarian Crises
    From one of this year's TEDPrize winners comes a book bursting with intriguing -- and often beautiful -- examples of how designers and architects around the world have created innovative housing for those most in need of it. You can't read it without feeling inspired...

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