"Paradox of Choice" author Barry Schwartz on TEDTalks
Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable. (Recorded July 2005 in Oxford, UK. Duration: 20:22)
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Posted by: gazzali | 04 February 2007 at 08:25 PM
I first listened to Barry on IT Conversations website on the same topic. Its much longer and a bit more detailed with a Q&A at the end. One though I really wish there was more about what we can do about it.
In South Africa with our huge divide between small group of rich people and large group of poor people. We have a growing middle class of which I'm part of and I'm experiencing this explosion of choice. And maybe I'm worse of now that I know about Barry's research! Damn the opportunity cost ;-)
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